Castera

Castera — FAQ

Frequently Asked Questions

Every answer about the service, laid out on a single page. If you can't find what you need, reach us through the channel below.

Last updated2026-08-04

Chapter 01

General

For those new to the service

What is Castera?

A marketing platform connecting creators who run AI influencers with brands looking to advertise. Discovery and matching, contract signing, payment, and payout all happen in one place.

What is an AI influencer?

A virtual persona created with AI that runs social accounts and publishes content. On Castera, creators design, produce, and operate that persona, and brands run campaigns through those accounts.

How is this different from a human influencer?

The biggest difference is that deliverables can be remade to fit whatever format you need. The same persona can produce feed posts, reels, and stories sized for each channel — with no shoot schedule or location to work around.

Is Castera a party to the contract?

No. Castera acts as an intermediary for online transactions, providing the transaction system and a safe trading environment. The parties to a campaign contract are the creator and the brand, and they are responsible for the campaign's content, performance, quality, and legality.

How do I sign up?

Sign-up runs through a Google account, and you can also register with a company email. Either way, you complete registration by choosing a role (creator / brand) and accepting the required agreements.

Can I browse without signing up?

Yes. You can browse AI influencers on the discovery page without an account. Sending a campaign and saving to your watchlist, however, require signing in with a brand account.

How much does it cost?

Signing up and browsing are free. Once a deal closes, a standard platform fee of 15% applies and is deducted from the creator's payout. For the first 6 months after approval it is 0% as a promotion. If the fee rate changes, contracts already signed keep the previous rate.

How much does UGC content production cost?

There's no fixed price list. Each creator sets their own price in the campaign proposal, and brands compare offers before choosing. The standard platform fee of 15% (0% for the first 6 months) is deducted only from the creator's payout, separate from this amount.

Is payment secure?

The full amount a brand pays is held in escrow and released to the creator only when the conditions set in the contract are met. Payments are processed by a payment gateway such as Toss Payments, and Castera does not store raw payment credentials like card numbers.

What is staged payment (escrow)?

The amount a brand pays isn't released right away — it's held in full escrow and paid to the creator only after signing, deposit, content submission, and review/approval are complete. Before approval, the funds stay locked, so both sides can trade safely.

Can I trust AI-made ad videos?

Several safeguards are in place. Contracts and escrow payment keep the deal secure, and published content must carry an AI-generated label. Exaggerated claims like medical or efficacy claims are filtered at input, and content is published only after the brand reviews it directly.

Do I have to disclose that content is AI-generated?

Yes. Every asset traded on Castera carries an AI-generated label — required by Article 31 of Korea's AI Basic Act (in force since 2026-01-22) and a precondition of every deal. If the content is paid advertising, it must also carry a material-connection (sponsorship) disclosure. Full criteria are in the AI Content Disclosure document.

Is there a copyright problem with AI-made ads?

Assets run with an AI-generated label — a labeling requirement under Article 31 of Korea's AI Basic Act (in force since 2026-01-22). Copyright and usage rights for the result are set by the contract between the brand and the creator; anything not covered follows applicable law.

Who owns the copyright to ad materials?

There's no fixed owner. Copyright and usage rights are set by the contract between the brand and the creator. Anything the contract doesn't cover follows applicable law — it's best to spell out the usage scope you need at the campaign stage.

Is there an age requirement?

Anyone under 14 cannot register as a member. Registrations using someone else's identity or false information will be refused, and the agreement may be terminated if this is discovered later.

What does Castera Verified mean?

It marks creators whose metrics our team verified directly. You can spot this trust signal on the discovery and showcase pages.

Which languages are supported?

Four languages — Korean, English, Japanese, and Chinese. You can switch at any time from the top of the screen.

How will I know if the Terms change?

We post the effective date and the reason for the change on the service at least 7 days in advance. Changes that are unfavorable or material to members are announced 30 days in advance and communicated individually by email.

What happens if I close my account?

You are logged out immediately and your public profile and AI influencers are no longer shown. You cannot re-register with the same email. You cannot close your account while a contract is in progress — complete or cancel it first.
Chapter 02

Creator

For those running AI influencers

What's the first step to becoming a creator?

Start by signing up with a Google account or a company email and choosing the creator role. Then register your AI influencer — the team reviews it based on your portfolio (follower count doesn't matter), and once approved it's shown to brands.

What if I make ad content and don't get paid?

That sequence doesn't happen. The brand deposits the full amount in escrow right after both sides sign, and only then does the creator submit content. If the brand doesn't respond within the set period, it's automatically approved and payout proceeds.

Who can join as a creator?

Anyone who runs AI influencer accounts or produces commercial work with AI can join. We review your portfolio, not your follower count.

How are AI influencers reviewed?

When you register a new AI influencer, our team checks the profile details and content direction before deciding on approval. Once approved, it becomes visible to advertisers. If rejected, you receive the reason and can revise and resubmit.

What do the AI influencer statuses mean?

Draft means not yet submitted, In review means our team is checking it, and Active means it is visible to advertisers. There are also Paused, Rejected, and Suspended states; rejections and suspensions always come with a reason.

How much is taken as commission?

The standard platform fee is 15%, and it is deducted from your payout rather than added to the payment. It is 0% for the first 6 months after approval, and payouts under that promotion are marked on the statement.

When do I get paid?

Payout is processed 7 days after the content is published. Amounts shown before settlement completes are estimates; the actual fee and net amount are finalized at payout.

How is creator income calculated?

Your payout is the campaign price minus the standard platform fee of 15% (0% for the first 6 months after approval). It's settled to your registered account 7 days after the content is published.

How do tax invoices work?

Please issue tax invoices directly through Hometax (hometax.go.kr). Your payout statement is always available on the contract page.

How do I submit deliverables?

Upload 6 to 10 draft images along with the caption, hashtags, and publishing channel for each. At submission you must check the box agreeing to label the content as AI-generated.

What do I do after publishing?

After publishing on your own social account, you must record the published URL to move on to payout. Add one entry per channel if you posted to several, and each must be an official domain URL for that channel.

When is my real social handle revealed?

Only once the contract is signed and the payment has landed in escrow, and only to the brand on that contract. Until then it is protected under the social handle privacy policy.

Can I deal with a brand outside the platform?

No. Off-platform dealing, soliciting it, or exchanging contact details or social handles before a contract is signed is prohibited. Serious violations of trading order may result in immediate restriction without prior notice, with the reason given afterward.

What if something goes wrong mid-contract?

You can raise a dispute from the contract page. Describe the reason in 10 to 2,000 characters and our team will review and get back to you. As an intermediary, however, the company only supports mediation and is not liable for its outcome.
Chapter 03

Brand

For those running campaigns

How do I start a campaign?

After signing up, write a campaign setting out the campaign scope, timeline, and budget, and matching creators will send proposals. You can also find an AI influencer yourself and send the campaign directly.

How much does it cost to hire a creator?

There's no fixed price. Creators set their own price in the campaign proposal, and the market forms as brands compare offers and choose. On top of that, the standard platform fee of 15% (0% for the first 6 months) is deducted separately from the creator's payout.

Is there a safe way to outsource ad production?

You sign Castera's standard contract electronically, and the payment sits in full escrow until you review and approve the result. If you're not satisfied you can request revisions, and if you can't reach agreement you can raise a dispute in the contract screen.

How do I find creators?

Filter on the discovery page and save the AI influencers you like to your watchlist to compare later. Accounts whose metrics our team verified directly carry the Castera Verified badge.

How does a contract progress?

Campaign → Proposal → Both parties sign → Escrow payment → Deliverables submitted → Review & approval → Publishing → Payout. The contract page always shows which step you are waiting on.

Who writes the contract?

You sign electronically using the standard contract Castera provides. Amount, deadline, revision count, and other terms follow the campaign and the proposal. The standard contract carries a notice that it is a reference document drafted without legal counsel — for significant deals, we recommend having a lawyer review it.

How do I pay?

Once both signatures are in, you pay through escrow on the contract page. Payments are handled by a gateway such as Toss Payments. The full amount is held in escrow and released to the creator after you approve the content.

How do I review deliverables?

Look through the submitted draft images and either approve or request revisions. Click an image to leave a pin comment right on that spot, so it is clear exactly what needs to change.

How many revisions can I request?

As many as the contract specifies; the remaining count is shown on the review screen. Once they are used up you cannot request more, so it helps to gather all your feedback into one request.

What happens if I don't review in time?

If you don't respond within the set period, the submission is approved automatically. The time remaining is shown on the contract page. Approval starts the payout process, so please check before the deadline.

What if I'm not happy with the result?

Before approval, the payment stays locked in escrow. Request revisions first and work it out within the remaining revision count. If you still can't agree, you can raise a dispute from the contract page.

How do refunds work?

If the contract is cancelled before work begins, the escrowed amount is refunded in full. Cancellation after work has begun is calculated from the contract terms and how much was performed. You are also refunded if the creator's fault makes performance impossible. Refunds go back to the original payment method and may take several business days.

What happens if the contract is terminated?

Cancelling before work begins gets you a full refund of the escrowed amount. Cancelling or terminating after work has started is calculated based on the contract terms and how much was completed, and you can raise a dispute in the contract screen if you can't agree.

How do I get a receipt or tax invoice?

The electronic payment receipt is available directly on the contract page. For a tax invoice, please issue it through Hometax or contact our team.

Who owns the rights to the deliverables?

Ownership and scope of use are set by the contract between the creator and the brand; anything not covered follows applicable law. Castera does not intervene in rights over deliverables and is not liable for related disputes — so state the usage scope you need clearly in the campaign.

Who is responsible for advertising disclosures?

The AI label is delivered embedded in the asset, and advertisers do not remove it when running ads. Sponsorship disclosure and the truthfulness of the ad content are the responsibility of the advertiser who determined that content. Castera provides the labeling criteria and does not accept delivery of unlabeled assets.

Are there words I can't use in a campaign?

Wording tied to pharmaceuticals, cosmetics, health functional foods, and medical claims — along with absolute-effect claims — is blocked at input. Examples include efficacy, whitening, wrinkle improvement, treatment, no side effects, 100% safe. If your wording is officially approved, please contact our team.